Google Adwords and PPC Marketing

As a Google AdWords Qualified Professional, Matt Everson is an experienced choice for the initial development and ongoing optimization of your pay-per-click (PPC) advertising campaign. If you're new to PPC marketing, or struggling with lackluster results from your existing Google AdWords campaign, Astuteo can help you craft an effective program for pushing qualified traffic to your organization's web site.

Google AdWords Qualified IndividualIn search of a Google AdWords consultant? Call Matt Everson at (608) 628-3095 or email (JavaScript must be enabled to view this email address) for more information.

Keyword Research and Selection

The purpose of PPC advertising is to bring pre-qualified traffic to your web site, but far too often ad dollars are spent on poorly targeted search terms. Astuteo can help you identify the ideal search terms to target, ensuring your budget isn't wasted on unqualified leads.

Campaign Design and Implementation

Pay-per-click campaigns require the continual testing of different ad variations, spread throughout a variety of ad groups, all within a number of different campaigns targeted for costs, locations, and time-of-day. Matt Everson can help you craft your Google AdWords campaign for immediate performance and long-term growth.

Landing Page Development

The pages your ads point to – also known as destination URLs or landing pages – play a leading role in the success of your campaign. Highly focused, relevant landing pages lead to better ad positioning, higher clickthrough rates, and more sales conversions. As a web designer first and foremost, Matt Everson can assist you in redeveloping the content of your website for better organic and paid search engine placement.

Campaign Optimization and Bid Management

As Google AdWords and PPC marketing continue to mature into a mainstream advertising medium, your competition also increases. On a monthly basis, Astuteo pinpoints what's working for you and what's not – optimizing your keywords, ad copy, and bid prices for the most effective campaign possible.

Site Analytics and Conversion Tracking

Is your paid search traffic converting into qualified leads and actual sales? Is that keyword really worth $5 per click? These answers can only be uncovered through the proper exploration of your web site's traffic statistics. Astuteo can help you track where your customers come from, what they do when they arrive, and even whether or not they pick up the phone and call, giving you the concrete information you need to make effective marketing decisions for your company.