Does Astuteo build configurators?

Yes, Astuteo designs and develops custom product and solution configurators for manufacturers, OEMs, and industrial businesses. Of all the website features that get tossed around, "configurator" might be the most casually mentioned, but in reality, they’re surprisingly tough to execute well. Astuteo helps clients understand and navigate the complexities of configurator creation.

Every product and solution configurator is different

There’s no such thing as a one-size-fits-all configurator. Every company, product, and solution has unique variables – if not in the product itself, then in how it’s marketed, packaged, and sold. Astuteo works with clients to plan, structure, and develop configurators that align with their solutions and sales process.

Configurator workflows are deceptively complex

With configurators, user experience can be especially challenging. Equipment and component configurators often involve fixed options, limited selections, custom inputs, and layers of conditional logic. Figuring out how to connect and present these different variations is often not as simple as the initial vision makes it seem.

User interface choices make or break a configurator

The success of a configurator depends on its user interface. Product descriptions, diagrams, general directions, and detailed input instructions, all need to come together in a clean and intuitive way. Too much information overwhelms users, while too little leaves them lost. Astuteo has experience designing configurators that minimize friction and keep users engaged.

Configurators are closer to a web application than a page component

Successful configurators are more than a simple interactive tool. They typically require the collection of contact information, user accounts to save configurations, email notifications and submission tracking, the ability to return to or share configurations, and possibly even CRM integration. If multiple configurations are allowed, even more interactions are in play.

Is a configurator worth the investment?

Configurators are uniquely powerful in their upselling ability and allow B2B customers to envision and develop "psychological ownership" over a solution. They are often worth the time and effort to develop, but require careful consideration to do right. Astuteo helps clients build configurators that account for these challenges up front.