Primex Website Redesign
Astuteo migrated the Primex website from ExpressionEngine to Craft CMS, redesigning it from top to bottom in the process.
Hospitals, schools, and workplaces stay on-time with Primex Wireless synchronized clocks and monitoring systems. Our challenge was to help the company sell multiple product lines across a variety of industries at the same time, without having to sacrifice one opportunity for another.
Our work started with an ExpressionEngine upgrade and eventually led to a complete website redesign three years later. From there, our partnership was focused on optimizing for lead generation. We cut cost-per-conversion by 75% in Google AdWords, increased mobile leads by nearly 2,000%, and took Primex to the front page of organic search in nearly every relevant category of the business.
Astuteo migrated the Primex website from ExpressionEngine to Craft CMS, redesigning it from top to bottom in the process.
Primex is in the business of synchronized time, so we turned a clocks photo on their homepage into an animation in sync with system time.
Mobile website visitors were not converting well for Primex. The problem was boiled down to navigation differences, with mobile lacking calls-to-action.
Primex needed to illustrate the hidden cost of manually logging refrigerator temperatures to healthcare facility managers.
Just have questions? Email Matt Everson