Articles

Industrial equipment buying is more like a research project than an elevator pitch. Buyer personas can help you develop the best content possible.

Explore and analyze thousands of manufacturing websites to uncover design patterns, trends, and opportunities in the industrial web space.

As machine learning is integrated into the design process, our ability to curate will be equally as important as our ability to create.

Organize your products into six distinctive categories to highlight how they're sold and unlock a better digital marketing strategy.

​Chatbots may be imperfect technology, but the conversational insight they provide will be the driving force behind the next step in the information revolution.

Switching out your website's CMS comes with a big price tag, no immediate ROI, and a boatload of risk. But there is an alternative.

Requests for Proposal, a.k.a. RFPs, are often long-winded, misguided documents that make even the best web designers cringe. But not this one.

Finding one's flow isn't easy, but we can all learn to spot it. Do you feel a fire inside? Is the outcome uncertain? Will it take everything you have to win?

Manufacturers may have niche markets, but on the whole they face similar challenges. Here are the big changes we see happening on manufacturing websites.

I’ve known my whole life what I wanted to do, but not everybody is so blessed. Here's what I know about work and life, because to me they’ve always been one and the same.

Examining the flaws inherent in the 2009 redesign of Tropicana's orange juice packaging – an epic consumer design disaster.